Visual Identity
More than just shapes, colours, and typography.
I like to ask questions and talk about feelings, colors, shapes, and fonts. Designing a logo is an experience onto itself, with an end goal of creating a reflection of your brand and how it feels when someone looks at it. It’s about the message and tone that all of those elements combined tell about you, your business or organization.
Logo Design
Your logo is a small – but very important – piece of your brand. Whether you are creating a new logo or refreshing a brand, it's important that it's done right.
A logo is the introduction, and sometimes, it’s the only thing someone will see before engaging with you. It needs to fit into the identity of your business in order to feel natural and work cohesively in your marketing efforts.
When designing a logo, I ensure it fits with the greater plan of your brand and leaves a lasting impression with your audience.
You'll be provide with logo files in multiple formats, supporting graphics and visual guidelines so that you consistent look across your designs going forward.
Brand Asset Design
Your brand can be applied in various ways that help tell your story. How we do that very much depends on your needs and can be incorporated into an new or on-going brand.
This can include things like business cards, printed promotional materials, signage, templates or graphics for social media posts, stickers, or more. It really comes down to your needs and your audience.